Alpine Meadows Video
Tasked by NY ad agency The Concept Farm to create the entire visual portion of this spot, I got director of photography duties. Luke Takahashi directed talent Mark Fraaz, and the entire Related Grey team pitched into the shoot as well as the post.
Shooting 23.976 on my Canon 5D mkII was supplemented by Magic Lantern firmware providing greater camera control. Lighting was all Arri’s – 3 deuces into a silk and a couple kickers from behind to mimic the bounce off snow. The rG compound where we shot is mostly white walls which filled nicely. You can see a behind the scenes video of the shoot here.